-Which are the main difficulties when you organise en event and what’s the funniest part for you?
The funniest and the most difficult part are the same thing: connecting people. You need talented and passionate people working with you in order to be successful. But people are individuals with their specific problems, and relations can change from being creative to destructive. Same for partners and professional organisations: each event is a different story of personal relationships.
-We know that in 2012 you started to collaborate with IED Milano as a teacher of the Event Management course. What do you teach to your students and which are the key points of your ‘doctrine’?
I teach how to organise a real event with Zero Budge. Students cannot imagine how much power they have in their hands: connections (once again), friends and the appeal of their ideas. Each year, for 8 years, we built together at least two formats per group of students, real events where they learn by doing things and without any (or very few) money to spend.
-What’s your daily routine like (if you have one) and what is the music that you like to listen to during the day?
- I tried to have regular daily workflow since I became a father! So my life is a regular one where music fills each space. My favorite way to listen to music is with all the people I love while traveling and I can’t wait to go back to work on international showcases, festivals to discover new music… To be honest I’m quite obsessed with the idea of giving the chance to new talents to perform their music... much more than having big names on the stage. Last confession: I don’t like at all to go to big concerts or festivals!
-You moved to Milan since many years and, in twenty years time, the city has massively evolved and expanded, becoming (in our opinion) a truly European capital with a great prospect. Can you tell us what does Milan represent to you and what’s its prospect for the future (in your field and beyond)?
- Milan changed a lot since I came here in 2000. From a very grey city without a music scene - where politicians where literally fighting every day against the so called Movida and the industry workers were fighting against each other - to a real explosion. The reasons are many: Expo2015, cultural policies, the opening of new live and dance music spaces. Us too played our part with Elita, as our festival was built with the purpose of creating a network of spaces and fellow music industry workers. In our world the larger is the offer the more you have an engaged and motivated audience. We discovered how to grow: talking to each other, learning from each other, competing to get the audience and the sponsors. I also think that in a couple of decades the city became more friendly and open in different ways but - to be honest - it also started to be a bit ‘selfish’ becoming the only platform to host all the important events, while the rest of Italy was in an utter need of cultural projects. I hope that, in the next few years Milan can ‘relax’ a bit, being the leader of a national and international cultural movement, without being the center of everything but just being a link in the chain. That’s more sustainable.