Four Heads, London
"The label, founded back in the heady days of ‘09 keeps true to a simple organising pricinciple-bringing a human jazzy dynamic to electronic music."
Apparel Music was created by KiSk in 2009 following a quest for the most diverse musical styles. The need to explore this genre arises from the idea of bringing something new to the electronic scene.
The two dogs in our logo are the yin and yang, day and night, good and bad, the contrast generated by everything... but above all love.
Jazz becomes a way of reconfirming the most virtuoso elements of house music while welcoming the new sounds coming through on the international scene.
The label’s founders want to explore a genre that combines dance music with jazzy sounds for discerning palates, or rather ears.
Indeed only jazz beats can bring a more human dynamic to cold electronic music.
Apparel Tronic is Apparel Music's brotherborn from the deep need to give space to a broader musical spectrum made of electronic influences that we love. It releases new talents and renowned artists creating a versatile sound which is the trademark of the label. We forged the Bliss Beat genre to epitomize this concept!
Apparel Wax is the code name of an unknown artist, brought to life by a collective of many talented international ghost producers who pull its strings, giving him life with their sounds. It’s the newest creation and it symbolizes our love for music, the only thing we really care about, without compromises or distinction. The main ingredient of Wax’s recipe is quality, not names!