AM family, here’s a message for you.
One of our main goals since the beginning is to always renew our brand and products, that’s why recently we’ve been interrogating ourselves on how to continue to sustain the Apparel Wax project, and we want to share with you why we decided to start this new chapter.
The music market have become serial and its products lost identity, therefore, value.
That’s why, with our new ‘Off’ series we want to introduce a more intimate and exclusive way to use Apparel Wax’s music.
The purpose of AW was to bring back music to the spotlight and, yes, we’ll continue to do it but in a different way.