We’re thrilled to introduce you to AppaRec, a new project coming out of Apparel Music’s factory. It’s been 2 yrs since the advent of Apparel Wax and we felt the urgency to give birth to a new idea, a newborn brother of the masked hero, which will have the same characteristic of unknownness towards the artists that will be pulling its strings.
With AppaRec we’re aiming to focus on a form of musical expression we want to bring back to the spotlight, the Mixtape. We think in this moment of time EP’s or LP’s are not anymore the only suitable form of music, in the era of podcasts and playlists people are in need of some longer musical creations to fill their empty time/space. Our mixtapes will be crafted by some of the best producers we know and ourselves too, no pre-existent instrumentals will be used so every piece of music will be created and thought exclusively for AppaRec.
The mixtapes will be released on cassette and digital versions and it’s really important to explain that we’re not choosing the cassette out of nostalgia or to take advantage of some momentary trend but because we believe that it’s the right physical support for a mixtape to be played on. The cassettes will be sold at a super fair price and everyone will be free to listen to the mixtapes via all main streaming platforms.