Apparel Music Glimpse
Hangover Milano @ DKR

 

It’s a grey and rainy Sunday morning in Milan, zona Turro, a bidimensional sky dominates the scene, flat, cinematic, moody. Under the arches of the railway running along Viale Monza, inaugurated back in 1840, something is going on. You could almost say London, but it’s Milan, the kind of day where the city feels suspended in time, quietly buzzing beneath the drizzle.

 

parallax background

Inside DKR, though, the vibe is anything but grey. Hangover Milano has taken over the club for the day, transforming it into a full-blown creative playground. Tattoo and piercing artists, hairdressers, fashion designers, records, and real human energy flowing. Before the party even starts, a huge tray of cornetti comes in, welcoming the early birds in the sweetest (and most Italian) way. From 10 a.m. to midnight, the place pulses with a genuine rhythm, rolling at its own pace. DJs switch every couple of hours,

 
 
 
 
 
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Un post condiviso da HANGOVER COMMUNITY MILANO (@hangovermilan)

The crowd is beautifully balanced, not too young, not too grown, just perfectly tuned in. People look at each other, talk, smile, move. You can tell everyone’s here for something real, not for the hype, not for the photos, but for the connection. Flashes of ink and laughter cutting through the low frequencies of the Void sound-system. We’ve got our own small corner in the mix. Separate and intimate: two tables filled with a turntable, records, prints, cassettes, books, and pieces from the Apparel world. People keep stopping by, curious, open, full of questions. They flip through vinyl, listen, share stories, tell us what they’re into. We talk, laugh, exchange ideas. It’s simple but kind of special. Every now and then someone pops in and asks who we are and why we’re here, and we just say, Were just friends of Hangover.”

The event feels like the meeting point of multiple worlds: punk, techno, fashion, cultural postmodernism, all clashing and blending together into something new, harmonious, and (above all) current. It’s like a Mad Max spin off without the chaos, rough, free, yet peaceful. A multidisciplinary event where you can choose your own path. Everyone’s expressive, and genuine. Many are artists, stylists, fashion students, people who use the club as a space to experiment, not just with sound, but with identity, attitude, and the way they dress. The crowd turns DKR into a living catwalk of self-expression.

 

 

The Hangover souls, the ones Aleksandra Artemova described when we first met her, are right here. You can feel them in the air their unpretentious creativity.

It feels like a gentle rebellion against the sterile side of fashion and nightlife. Here, there’s a texture, with people that feel real, with a real presence. There’s a lot of black around, especially in clothes, but everything feels bright. Nothing somber, nothing too serious. You know when you walk into a club and you can just feel that the energy’s kind of stiff, not flowing right, a bit too serious for no real reason?

At the beginning, we chat with N, the art director of DKR, warm, sharp. He tells us Theres life in Milan,” he says, for modern club culture, you just have to give it space.” 

Then there’s the “CEO” of DKR, equally kind, equally passionate, talking about how this new wave of events is reimagining what nightlife can mean, less ego, more community, more experimentation. For its part, DKR is the perfect kind of space. A compact club with a dancefloor just the right size to make you feel included, yet full of little corners, both on the ground floor and upstairs, that add the kind of detail that truly makes the difference.

 

 

As the day drifts into night, the energy doesn’t fade, it matures. The DJs’ selections get deeper, as the crowd softens into a kind of collective trance. Conversations become more intimate, laughter echoes longer, tattoos get their final lines… There’s something very human about it all.

When the lights dim and we start packing up our stuff, it’s clear that Milan is awake, quietly, sometimes unconsciously, awake. Hangover didn’t just take over DKR but did its part to remember us that creativity, when shared, is still the most powerful thing we’ve got.

 

Project produced by @hangovermilan
Directed by @alexatmvv
Captured by @_oktopuz