We’re thrilled to introduce you to AppaRec, a new project coming out of Apparel Music’s factory. It’s been 2 yrs since the advent of Apparel Wax and we felt the urgency to give birth to a new idea, a newborn brother of the masked hero, which will have the same characteristic of unknownness towards the artists that will be pulling its strings. With AppaRec we’re aiming to focus on a form of musical expression we want to bring back to the spotlight, the #Mixtape. We think in this moment of time EP’s or LP’s are not anymore the only suitable form of music, in the era of podcasts and playlists people are in need of some longer musical creations to fill their empty time/space. Our mixtapes will be crafted by some of the best producers we know and ourselves too, no pre-existent instrumentals will be used so every piece of music will be created and thought exclusively for AppaRec. Release out the 23th of September 2019.
The first 10 people to buy the cassette will be able to get it on a free offer!