
CLUB COUTURE — ISSUE 07:
(Onirika)
[Italy]
CLUB COUTURE is a new Apparel Music feature dedicated to emerging talents working across fashion, art, beauty, image making. Designers, stylists, artists and creatives whose practice sits somewhere between craft, culture and personal expression. The project starts from Milan, telling the stories of our local community and the people shaping it, but always with an open gaze outward. Each issue introduces new artists through short portraits. No hype, just process, taste and perspective.
CLUB COUTURE — ISSUE 07:
(Onirika)
[Italy]
CLUB COUTURE is a new Apparel Music feature dedicated to emerging talents working across fashion, art, beauty, image making. Designers, stylists, artists and creatives whose practice sits somewhere between craft, culture and personal expression. The project starts from Milan, telling the stories of our local community and the people shaping it, but always with an open gaze outward. Each issue introduces new artists through short portraits. No hype, just process, taste and perspective.


Onirika Q&A
Guja Quaranta, known as Onirika, is an artist who could never have been anything else. Born in New York to Italian parents both deeply rooted in the creative world, her father a production designer, her mother a costume designer, she grew up on movie sets, surrounded by costumes, colors and perspectives. She built a visual imagination that carries the marks of all of this: the light of cinema, the composition of scenic space, an almost tailored sense of detail. Her artistic practice was born in an unexpected way, as it often happens with the most genuine things. During the first lockdown, in New York, faced with a city emptied and silent like it had never been before, Guja felt the need to give shape to what she was experiencing. The tool she chose was collage: unsold magazines, images torn from their original context, vivid colors recomposed into new balances. What emerged was another world entirely suspended, dreamlike. The name she chose for herself is no coincidence. Her work is precisely what the word "dreamy" can hold: not an escape from reality, but a transfiguration of it. An invitation to look at things as they could be, if only we shifted them a few inches from where we are used to seeing them.
-Where are you from?
- Ah, we start with the hardest question for me! I was born in new york from italian parents and grew up between Rome, Milan, New York and Los Angeles.
-What kind of background did you grow up with?
- Both my parents are in the creative world. I grew up in the opera and on movie sets. my father was a production designer and my mother a costume designer.

-How did you end up choosing your current practice?
- I was breathing art since i was born, i don’t think i could have ended up anywere else!

-How would you describe your style or your work?
- Dreamy. I like to bring people in a different world.
-What are your main artistic influences?
- I really like prospective and color combinations. Films for sure influenced all my personal and artistic life. in the art world my addictions are Rothko, Mondrian, Calder and Magritte.
-What is your relationship with the city of Milan?
- I love Milan! I live in Los Angeles most of the year but lately i bought an apartment in milan because i think is the perfect city. Small but never boring, plenty of art and events and full of creative people. it is a very vibrant and international place. I also love the real milanese people because they really care about their city. I also love the fact that different generations hang together. At the same event you can see the super cool eighty years old lady and the twenty years old artist.

Onirika Q&A
Guja Quaranta, known as Onirika, is an artist who could never have been anything else. Born in New York to Italian parents both deeply rooted in the creative world, her father a production designer, her mother a costume designer, she grew up on movie sets, surrounded by costumes, colors and perspectives. She built a visual imagination that carries the marks of all of this: the light of cinema, the composition of scenic space, an almost tailored sense of detail. Her artistic practice was born in an unexpected way, as it often happens with the most genuine things. During the first lockdown, in New York, faced with a city emptied and silent like it had never been before, Guja felt the need to give shape to what she was experiencing. The tool she chose was collage: unsold magazines, images torn from their original context, vivid colors recomposed into new balances. What emerged was another world entirely suspended, dreamlike. The name she chose for herself is no coincidence. Her work is precisely what the word "dreamy" can hold: not an escape from reality, but a transfiguration of it. An invitation to look at things as they could be, if only we shifted them a few inches from where we are used to seeing them.
-Where are you from?
- Ah, we start with the hardest question for me! I was born in new york from italian parents and grew up between Rome, Milan, New York and Los Angeles.
-What kind of background did you grow up with?
- Both my parents are in the creative world. I grew up in the opera and on movie sets. my father was a production designer and my mother a costume designer.

-How did you end up choosing your current practice?
- I was breathing art since i was born, i don’t think i could have ended up anywere else!

-How would you describe your style or your work?
- Dreamy. I like to bring people in a different world.
-What are your main artistic influences?
- I really like prospective and color combinations. Films for sure influenced all my personal and artistic life. in the art world my addictions are Rothko, Mondrian, Calder and Magritte.
-What is your relationship with the city of Milan?
- I love Milan! I live in Los Angeles most of the year but lately i bought an apartment in milan because i think is the perfect city. Small but never boring, plenty of art and events and full of creative people. it is a very vibrant and international place. I also love the real milanese people because they really care about their city. I also love the fact that different generations hang together. At the same event you can see the super cool eighty years old lady and the twenty years old artist.

-If you were a object?
- A planet.
-If you were a city?
- New York, Roma, Los Angeles, Milan (i am all these cities i can’t pick!)
-If you were a geometric shape?
- Hexagon.
-If you were a food?
- Bistecca alla fiorentina.
-What would be your music for the Club Couture?
Anyma – Beautiful / Mazzy Star - Fade Into You / Four Tet – Two Thousand and Seventeen / Moderat – Bad Kingdom / Cigarette After Sex – Apocalypse / The XX – Intro / Florence + The Machine – All this and heaven too / Daft Punk – Giorgio by Moroder / Radiohead – Nude / Depeche Mode – Blue Dress.
-If you were a object?
- A planet.
-If you were a city?
- New York, Roma, Los Angeles, Milan (i am all these cities i can’t pick!)
-If you were a geometric shape?
- Hexagon.
-If you were a food?
- Bistecca alla fiorentina.
-What would be your music for the Club Couture?
Anyma – Beautiful / Mazzy Star - Fade Into You / Four Tet – Two Thousand and Seventeen / Moderat – Bad Kingdom / Cigarette After Sex – Apocalypse / The XX – Intro / Florence + The Machine – All this and heaven too / Daft Punk – Giorgio by Moroder / Radiohead – Nude / Depeche Mode – Blue Dress.












