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Osunlade Q&A


-Let’s start on a funny note: searching for Osunlade on the web, one of the first pages you might land on is the Wikipedia one, which says your real name is Christian Warren… Can you clear up this misunderstanding once and for all?

- Well this is an interesting note to start and actually one id like to clear up. Unfortunatelly due to sites like Wikipedia that are user based without ways to confirm information without going thru the motions of contacting each indiviual that has entered data, my page is incredibly incorrect, starting with my name. It is not Christian Warren! Osunlade is not a stage name but my birth name. How this came about and where this information derived is beyond me but I will say that it has been a thorn in my ass from day one as I’ve lost many gigs due to this failure. Example when checking into a hotel or flight and the promoter has that name attached to me as true I’m not able to perform or travel as the information is incorrect. So you can see how this is first one of the inconsistencies of technology and human error, nonetheless it is a funny thing, one that confirms the notion that we are creators are so innate to judge anything without merit or research.
Next Question?



-A simple one. How are you today, how’s your mood?

- It is my pleasure and honor, thank you. Im actually feeling quite blessed today.



-For a person like you, whose life is intrinsically linked to art, is inspiration something that comes naturally in your everyday routine or something you need to look for with some particular stratagem? How do you seek it and where do you normally find it?

- For me inspiration is in everything. I’ve tried to secure balance in all things in my life, from the moment I wake I am aware of the reality I’ve created and acknowledge the things in my bubble as well as those surrounding me that contributes. It’s a simple awareness of things, people, actions etc that moreso allow me to view the world and absorb what I feel needs to be expressed through music.


 
 
 

-The last two years (since the pandemic broke into our lives) have been different. For some has been problematic, for some painful and tough and for some others it represented a change and a moment of renewal. Where do you place yourself in the huge spectrum of emotions that this challenging period has presented us?

- This pandemic has been the best year of my life! I’m one that lives with no fear and understand the challenges of life. This had me spiralling initially wondering where I’d find monetary substance to survive without DJ gigs, however this quickly turned into the quest of diversification, which for me is always exciting. The need to stretch oneself beyond our abilities is the key in one’s evolution so the past few years found me expanding creatively as well as like most in our finding new ways like streaming to fill the gaps. It’s also been the first time I’ve spent in one place ever so it’s been nice to have time with family that I’d otherwise not been afforded. Also, I think for most of us DJ/producers it has shown us the importance of slowing down and understanding the now. Not chasing money and spending lifetimes on the road has been a beautiful weight lifted for many.


 
 

-We love your music and the way you approach it: with spirituality, balance, wisdom and really trying to reach the depths of the art. Where does this aptitude come from? Is it the experience brought by your long journey or something that has been always there within you?

- Honestly I think my music is an exact replication of my heart and soul. Meaning: when I create I’m 100% vulnerable in how I feel and that sets the initial mood. From there is usually where to start which is either drums or piano. Prior to this I’ll have some idea or title (I have a huge list) that I’ll choose from, that is usually based on something I’ve experienced or seen, like a book title or situation I’ve witnessed and we go. Most important it’s always about releasing some part of myself and that moment to move forward internally somehow. Like once a song is complete, that part of me is over and I now have the diary to revisit and reflect if needed.


-Now that people respect you for what you are, and for what you’ve been able to achieve throughout your long career, do you miss something from when you were a young kid who was just starting to discover the world of music? Tell us one thing you learned/understood (or that somebody taught you) in the early days that you still treasure.

- No, I’ve had a full complete journey this time around lol. Somehow I’ve been able to stay clear of imagery realities if you will. Music is why I exist, I’ve known this since age 7. Everything is secondary, so what I’ve achieved for me isn’t complete until I am no more. I told myself long ago, i’ll make music for myself first. These are my children, my diary or sorts. It’s the closest anyone can ever be to me so accolades etc. aren’t of any importance to me as they distract creativity in my opinion. I think a true artist does what he does because it’s all he has and is… At least that’s the case for me. I couldn’t image any other thing or reason for my time here now.

 
 
 
 
 
 
 
 

-Talk us through the beginnings of Yoruba Records. Why did you decide to launch your own label?

- I decided to start the label after a long stint in the major music business market. After years of plauying that game i realized it wasnt for me and the music i was creating wasnt from my heart so i got off that train, sought out a balancing spiritual road and found the Yoruba traiditions. After a few years of priesthood, I realised the hurt I felt from the majors wasn’t strong enough to deter my desire to create, so I then decided this is what I’ll do for me and not fame or money etc. I met Tommy Musto and his partner Silvio Tancreti who were the owners of Northcott, one of the largest New York distributors for House music at the time. They offered me a label deal in December of ’99, the rest is my story.

 
 
 

-Now let’s talk about the present. The concept of ‘Here and Now’ is a fairly trite one, yet such a crucial one in my opinion, especially when it comes to art. What are you currently working on and what is you current approach/mindset towards the music you’re making or releasing on Yoruba?

- Today the mindset is minute by minute, song by song, day by day. I generally have too much music to release as well as 36 plus artists between the two labels, there’s a lot so I take my time in releasing music as it’s important to be sure it’s what you want to hear and share for the rest of your life. Musically I’ve got lots of irons in the fire but the main project I’ve been working on the past few years of downtime is the first project I artist mentored and created 100% since the major days is a new artist by the name of Mr Flip. It’s our take on ‘Hip House’, which wasn’t by any means to my liking back in the day however I was challenged on what my hip house would sound like, two years later its one of the most accessible projects I’ve done to date and I must admit surprisingly unlike anything I’ve done to date.



 
 
 
 

-What do you look for when you listen to the demos that people send you? What makes you say: ‘that’s what I wanted to hear!’ ?

- I usually don’t accept demos. My approach is old school and I take what I learned from the majors in how I operate the label. Most artists are mentored for years before they have a release. It’s more about having family and people you can grow with, witness their lives and see what it’s really like, we share our lives and are close and are more than music. I’m kinda the papa to my family. It allows for the music to be more honest, I beileve. Example, if an artist sends me a song that’s not necessarily true within whats happening with their life, I’d take that as an attempt to create something outside of their truth. Usually it makes people step back and understand the power of why they create and not do it to make a hit, or be this, or that but to keep the music pure and for the sake of expression.



-Have you already restarted to perform somewhere? If not, how are you preparing for the comeback? Are you excited about it and what news will you bring to your sets?

- I’ve been performing constantly during the pandemic. Fortunately the States is massive and each state and city handles the pandemic differently which has allowed for things to move pretty much the same here.



-Let’s get a little bit into social matters. The United States are one of the leading democracies of the world and we (non Americans) have surely been massively influenced by American culture in almost every aspect of our culture. Yet they have a history (and a present) that speaks about racism, inequality, social abuses etc. As an American and a St.Louis (MO) native, how have you seen America evolving throughout the years and -if so- what is you hope for the future?

- I don’t see America evolving as of yet, it’s actually gone the other way. I do however think people are becoming enlightened on what and how the world really is. I’m hopeful that we can have the closest to utopia as possible soon but I am clear this is a spiritual war moreso than anything so whatever happens I know love will prevail and music will be the key language for the healing.



-Well I guess that’s all. Thanks for your precious time Christian, it’s been great talking to you. My curiosity made me go in depth and I hope you too felt at easer chatting with us. We hope to see you around ASAP, in the meantime best of luck for all your present projects, that will lead to some great future ones. Ciao!

- I hope u guys find this Christian guy lol
This was actually wuite nice and fun to start my day with..maybe a song will come after 😊
Bless

 
 
 

-Talk us through the beginnings of Yoruba Records. Why did you decide to launch your own label?

- I decided to start the label after a long stint in the major music business market. After years of plauying that game i realized it wasnt for me and the music i was creating wasnt from my heart so i got off that train, sought out a balancing spiritual road and found the Yoruba traiditions. After a few years of priesthood, I realised the hurt I felt from the majors wasn’t strong enough to deter my desire to create, so I then decided this is what I’ll do for me and not fame or money etc. I met Tommy Musto and his partner Silvio Tancreti who were the owners of Northcott, one of the largest New York distributors for House music at the time. They offered me a label deal in December of ’99, the rest is my story.

 
 
 

-Now let’s talk about the present. The concept of ‘Here and Now’ is a fairly trite one, yet such a crucial one in my opinion, especially when it comes to art. What are you currently working on and what is you current approach/mindset towards the music you’re making or releasing on Yoruba?

- Today the mindset is minute by minute, song by song, day by day. I generally have too much music to release as well as 36 plus artists between the two labels, there’s a lot so I take my time in releasing music as it’s important to be sure it’s what you want to hear and share for the rest of your life. Musically I’ve got lots of irons in the fire but the main project I’ve been working on the past few years of downtime is the first project I artist mentored and created 100% since the major days is a new artist by the name of Mr Flip. It’s our take on ‘Hip House’, which wasn’t by any means to my liking back in the day however I was challenged on what my hip house would sound like, two years later its one of the most accessible projects I’ve done to date and I must admit surprisingly unlike anything I’ve done to date.



 
 
 
 

-What do you look for when you listen to the demos that people send you? What makes you say: ‘that’s what I wanted to hear!’ ?

- I usually don’t accept demos. My approach is old school and I take what I learned from the majors in how I operate the label. Most artists are mentored for years before they have a release. It’s more about having family and people you can grow with, witness their lives and see what it’s really like, we share our lives and are close and are more than music. I’m kinda the papa to my family. It allows for the music to be more honest, I beileve. Example, if an artist sends me a song that’s not necessarily true within whats happening with their life, I’d take that as an attempt to create something outside of their truth. Usually it makes people step back and understand the power of why they create and not do it to make a hit, or be this, or that but to keep the music pure and for the sake of expression.



-Have you already restarted to perform somewhere? If not, how are you preparing for the comeback? Are you excited about it and what news will you bring to your sets?

- I’ve been performing constantly during the pandemic. Fortunately the States is massive and each state and city handles the pandemic differently which has allowed for things to move pretty much the same here.



-Let’s get a little bit into social matters. The United States are one of the leading democracies of the world and we (non Americans) have surely been massively influenced by American culture in almost every aspect of our culture. Yet they have a history (and a present) that speaks about racism, inequality, social abuses etc. As an American and a St.Louis (MO) native, how have you seen America evolving throughout the years and -if so- what is you hope for the future?

- I don’t see America evolving as of yet, it’s actually gone the other way. I do however think people are becoming enlightened on what and how the world really is. I’m hopeful that we can have the closest to utopia as possible soon but I am clear this is a spiritual war moreso than anything so whatever happens I know love will prevail and music will be the key language for the healing.



-Well I guess that’s all. Thanks for your precious time Christian, it’s been great talking to you. My curiosity made me go in depth and I hope you too felt at easer chatting with us. We hope to see you around ASAP, in the meantime best of luck for all your present projects, that will lead to some great future ones. Ciao!

- I hope u guys find this Christian guy lol
This was actually wuite nice and fun to start my day with..maybe a song will come after 😊
Bless

 

Giuseppe D'Alessandro

Illustrator / Editor